Monday, 25 April 2016

Defining Our Target Audience

Gender
  • The feeling of being either male, female or other defined by different aspects such as expression, appearance, social interactions etc.
  • We have a female orientated cast with a female lead which is typically aimed towards females, however, the movie itself is not entirely specified in terms of the gender that it is aimed towards due to the fact that the genre of psychological horror appealing to all genders.
Ethnicity
  • Population whose members identify with each other on the basis of common nationality or shared cultural traditions.
  • Due to the fact that our media text only contains credits in terms of material within the production that needs to be understood, and because there is no dialogue, this movie opening is aimed towards anyone with an interest in the psychological thriller genre.
Age
  • The length of time that a person has lived.
  • Due to the guidelines of the BBFC ratings, through the use of the connotations within the opening and being part of a psychological horror, the target age range is for people that are aged 18 and over. 
Region/Nationality
  • An ethnic group forming a part of one or more political nations.
  • Cast is Caucasian and European, but is not exclusive to this race. This was done as an unintentional occurrence due to not having females of other races able to be a part of the production. 
Socio-Economic Status
  • An individual's or group's position within a hierarchical social structure and is depends on a combination of variables, including occupation, education, income, wealth, and place of residence.
  • Our production would appeal to those from classes C1 to E due to the relations between the characters and the audiences being similar, adding to the element of suspense due to being in a position where events like the ones that occur in the movie are mimetic to those within these Social Classes.
Decoding approach
  • Response against Hypodermic Needle Approach
  • Shows how audiences are active
    • Able to decode their own meanings from media
    • Own-thinkers
    • Formulate own interpretations
  • Our media production adopts this theory for our audiences. This is because there are a lot of symbolic elements that cause the audience to need to decode fro themselves what the constructed meaning of them are, translating figurative imagery into literal meanings. This is how the element of a Psychological thriller are achieved, by ensuring that the audience themselves are able to relate what their prior knowledge of the world is against what they're being shown in order to create a meaning for themselves. For example, the inclusion of the wiping of blood on the third picture implies that that character is going to die. This however is not stated outright, it is left for the audience to come to this conclusion for themselves. 
Maslow's Hierarchy of Needs
  • The creation of the 5 basic needs for people in order to be happy or satisfied.
  • In order to convey the psychological part of the psychological thriller that we wanted to create, basic human needs needed to be taken away in order for the audience to feel fear when watching the production. The base element of safety is completely removed due to the fact that the killer preys on the victims of her choosing and successfully kills all three of the unsuspecting victims without being caught. This shows how the pyramid structure of Maslow's Hierarchy of Needs is very much incomplete. In removing this layer of basic human need, and through mimetic elements, the audience not only fear for the safety of the characters on screen but for themselves as they're watching an event that could happen to them. 

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